OTOECOM seller reference

Ecommerce Seller Glossary: Full Forms, Terms and Definitions

Build a stronger working vocabulary for Ecommerce cataloging, FBA operations, advertising, account health, tax, compliance, sourcing and ecommerce growth. Each term is organised with its full form and practical Hindi meaning, so teams can make quicker and more accurate decisions.

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92 Total Terms

4 Main Sections

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Seller learning guide

Know the terms behind confident Ecommerce account decisions

Ecommerce Seller Central regularly uses specialised language across product setup, fulfilment, sponsored ads, account health, tax, compliance and sourcing. When the terminology is understood clearly, teams can review reports faster, communicate better and reduce operational mistakes.

OTOECOM has organised this professional reference in one practical format: the short form, its complete expansion and a clear Hindi meaning. Search a term directly, browse by operating area and then use the knowledge check at the end to reinforce what you learned.

Catalog and listing accuracy Understand ASIN, SKU, FNSKU, A+ and EBC before creating, improving or troubleshooting a listing.

Advertising performance clarity Use ACOS, TACOS, ROAS, CPC, CTR, CVR and AOV to evaluate campaigns with better context.

Account health awareness Track AHR, ODR, LSR, VTR, SAFE-T and POA with a clear understanding of their operational impact.

Commercial and supply-chain view Connect COGS, ROI, P&L, MOQ, RTO and logistics terminology to real business planning.

Search short form, full form ya Hindi meaning

Showing 92 Ecommerce and ecommerce short forms.

Amazon Specific

Amazon seller account, FBA operations, catalog health, account health aur brand content me use hone wale important short forms.

22 Terms

Short Form	Full Form	Matlab (Hindi)
ASIN	Amazon Standard Identification Number	Amazon ka 10-digit product code
SKU	Stock Keeping Unit	Seller ka apna product code
FNSKU	Fulfilment Network Stock Keeping Unit	FBA stock ka unique barcode
FBA	Fulfilment by Amazon	Amazon ke warehouse se delivery
MFN	Merchant Fulfilled Network	Seller khud ship karta hai (Self Ship)
FBM	Fulfilled by Merchant	MFN ka dusra naam
MCF	Multi-Channel Fulfilment	FBA stock se dusre channel ke order
BSR	Best Seller Rank	Category me bikri ki ranking
IPI	Inventory Performance Index	FBA inventory health score
AHR	Account Health Rating	Account ki sehat ka score
ODR	Order Defect Rate	Kharab orders ka percentage
LSR	Late Shipment Rate	Der se bheje gaye orders
VTR	Valid Tracking Rate	Sahi tracking number wale orders
SAFE-T	Seller Assurance for E-commerce Transactions	Return loss claim karne ka system
A+	A Plus Content (pehle Enhanced Brand Content)	Rich image+text description
EBC	Enhanced Brand Content	A+ Content ka purana naam
SQP	Search Query Performance	Keyword funnel ka report
NTB	New To Brand	Pehli baar brand khareedne wale customer
GIV	Great Indian Festival	Amazon India ki sabse badi sale
PO	Purchase Order	Supplier ko diya gaya order
LOA	Letter of Authorisation	Brand se milne wali bechne ki permission
POA	Plan of Action	Suspension appeal ka document

Advertising / Marketing

Amazon ads, keyword targeting, SEO, campaign reporting aur growth metrics me baar-baar use hone wale short forms.

23 Terms

Short Form	Full Form	Matlab (Hindi)
PPC	Pay Per Click	Click pe paisa lagne wale ads
SP	Sponsored Products	Single product ka ad
SB	Sponsored Brands	Logo + headline wala brand ad
SBV	Sponsored Brands Video	Video wala brand ad
SD	Sponsored Display	Retargeting/display ad
DSP	Demand Side Platform	Amazon ka programmatic ad platform
AMC	Amazon Marketing Cloud	Advanced ad analytics platform
ACOS	Advertising Cost of Sales	Ad kharcha ÷ Ad sale × 100
TACOS	Total Advertising Cost of Sales	Ad kharcha ÷ Total sale × 100
ROAS	Return on Ad Spend	Ad sale ÷ Ad kharcha
CPC	Cost Per Click	Ek click ki keemat
CTR	Click Through Rate	Clicks ÷ Impressions
CVR	Conversion Rate	Orders ÷ Clicks
CR	Conversion Rate	CVR ka dusra roop
AOV	Average Order Value	Ek order ki average value
CAC	Customer Acquisition Cost	Ek customer laane ka kharcha
LTV	Lifetime Value	Ek customer se jeevan bhar ki kamai
vCPM	Viewable Cost Per Thousand Impressions	1000 dikhne ki keemat
SKAG	Single Keyword Ad Group	Ek ad group me ek hi keyword
STAG	Single Theme Ad Group	Ek theme ke keywords ek group me
PAT	Product Attribute Targeting	ASIN/category targeting
SEO	Search Engine Optimization	Search me upar aane ki technique
UTM	Urchin Tracking Module	Traffic source track karne ka tag

Legal, Tax Aur Compliance

GST, documentation, product approvals, import-export aur compliance ke important terms jo sellers ko samajhne chahiye.

24 Terms

Short Form	Full Form	Matlab (Hindi)
GST	Goods and Services Tax	Vastu evam sewa kar
GSTIN	Goods and Services Tax Identification Number	15-digit GST number
ITC	Input Tax Credit	Diye gaye GST ka credit
TCS	Tax Collected at Source	Amazon dwara kata gaya GST
TDS	Tax Deducted at Source	Amazon dwara kata gaya income tax
HSN	Harmonized System of Nomenclature	Product ka tax classification code
PAN	Permanent Account Number	Income tax ka 10-digit number
MRP	Maximum Retail Price	Adhiktam khudra mulya
MSME	Micro, Small and Medium Enterprises	Chhote udyog ka registration
LLP	Limited Liability Partnership	Seemit deyta bhagidari
FSSAI	Food Safety and Standards Authority of India	Khadya licence
BIS	Bureau of Indian Standards	ISI mark dene wali sanstha
CRS	Compulsory Registration Scheme	Electronics ke liye BIS registration
CDSCO	Central Drugs Standard Control Organisation	Cosmetics/drugs regulator
CPCB	Central Pollution Control Board	Plastic EPR regulator
EPR	Extended Producer Responsibility	Packaging waste ki zimmedari
IP	Intellectual Property	Baudhik sampada (trademark, patent)
TM	Trademark	Vyapar chinh
IEC	Import Export Code	Import/export ka licence
LUT	Letter of Undertaking	Bina GST ke export karne ka document
AD Code	Authorised Dealer Code	Bank ka export code
eBRC	Electronic Bank Realisation Certificate	Export payment ka proof
VAT	Value Added Tax	Europe ka sales tax
FDI	Foreign Direct Investment	Videshi nivesh

Supply Chain Aur Business

Sourcing, costing, logistics, inventory planning aur business review ke short forms jo ecommerce operations me kaam aate hain.

23 Terms

Short Form	Full Form	Matlab (Hindi)
COGS	Cost of Goods Sold	Product ki asli lagat
MOQ	Minimum Order Quantity	Kam se kam order quantity
QC	Quality Control	Gunvatta janch
AQL	Acceptable Quality Limit	Inspection ka standard
EXW	Ex Works	Factory se hi uthana hai
FOB	Free On Board	Port tak supplier ki zimmedari
CIF	Cost, Insurance and Freight	Bima aur bhada shamil
DDP	Delivered Duty Paid	Duty samet ghar tak delivery
BCD	Basic Customs Duty	Aayat shulk
IGST	Integrated Goods and Services Tax	Inter-state/import GST
RTO	Return to Origin	Undelivered order wapas
COD	Cash on Delivery	Delivery pe nakad bhugtan
GTIN	Global Trade Item Number	International product barcode
EAN	European Article Number	13-digit barcode
UPC	Universal Product Code	12-digit barcode
SOP	Standard Operating Procedure	Kaam karne ka likhit tareeka
KPI	Key Performance Indicator	Mukhya pradarshan maapdand
P&L	Profit and Loss	Laabh-haani vivran
ROI	Return on Investment	Nivesh par pratifal
B2B	Business to Business	Vyapar se vyapar
B2C	Business to Consumer	Vyapar se grahak
D2C	Direct to Consumer	Seedhe grahak tak (apni website)
WBR	Weekly Business Review	Saptahik samiksha meeting

Read seller reports with confidence

Seller Central reports use terms such as BSR, SQP, IPI, AHR, ODR and VTR to describe operational performance. Knowing their meaning gives account teams better context for ranking, inventory and account-health decisions.

Connect advertising metrics to profitability

ACOS, TACOS, ROAS, CPC, CTR, CVR and AOV should be read as a connected performance picture, not as isolated report values. Together, they clarify how advertising affects orders, revenue and overall business growth.

Reduce compliance and supply-chain errors

Clear knowledge of GSTIN, HSN, FSSAI, BIS, EPR, IEC, COGS, MOQ, RTO and SOP supports stronger documentation, product approvals, sourcing checks and return planning.

Random practice test

Put your Ecommerce seller terminology to the test

Each attempt selects a fresh mix of glossary terms. Choose the correct expansion or short form, then check your score and review the correct answers.

Use this glossary as part of your operating system

Knowing the abbreviation is useful; understanding where it affects cataloging, account management, A+ Content, PPC, inventory and compliance is what creates better day-to-day decisions.

Speak With OTOECOM

What is the basic difference between ASIN and SKU?

ASIN is Amazon's product identification code, while a SKU is the seller's internal inventory or product code. ASIN supports the marketplace catalog; SKU supports seller-side stock management.

Why should sellers track ACOS, TACOS and ROAS together?

ACOS compares advertising cost with attributed sales, TACOS compares advertising cost with total sales, and ROAS shows revenue returned for advertising spend. Reading all three together provides a clearer view of the business impact of advertising.

Which sellers need to understand GSTIN, HSN, FSSAI and BIS?

GSTIN is relevant to a registered business's tax identity, HSN to product tax classification, FSSAI to food products, and BIS or CRS may be relevant to selected electronics or other regulated categories.

Is this glossary useful for Ecommerce beginners?

Yes. It is a quick reference for beginners who need to understand Seller Central, advertising dashboards, FBA shipments, compliance and business-calculation terminology.

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