A complete teardown and rebuild of a bleeding Amazon Ads account. By structuring campaigns, deploying 240+ negative keywords, and mastering dayparting, OTOECOM turned a loss-making setup into a 5.2× ROAS profit engine.
When this premium Kitchenware brand first engaged with VVikram Singh and the OTOECOM team, they were experiencing a classic, frustrating Amazon seller dilemma. Their top-line revenue looked great on paper, but their bottom-line profit was entirely wiped out by an aggressive, poorly managed Amazon Ads budget.
A deep-dive audit into their Seller Central account revealed a toxic ACoS (Advertising Cost of Sales) of 48%. The root cause? A heavy reliance on broad and automated campaigns. They were bidding heavily on generic search terms, paying for clicks on phrases like "cheap plastic bowls" while actually selling premium glass food storage containers. The traffic was high, but the purchase intent was completely misaligned.
Fixing an account spending at a 48% ACoS requires more than minor bid adjustments. The OTOECOM team implemented a rigorous, 4-step strategic overhaul to regain control of the ad spend and redirect it toward high-converting placements.
We paused the chaotic legacy campaigns that were mixing match types. We rebuilt 9 core campaigns, strictly isolating Exact, Phrase, and Broad match types. This allowed us to control budgets at a granular level and ensure high-performing Exact keywords weren't starved of budget by Broad match waste.
Over a rigorous 6-week period, our specialists mined Search Term Reports line by line. We added over 240+ negative exact and phrase keywords. By explicitly telling Amazon what we did not want to rank for, we instantly saved thousands of rupees in wasted daily spend.
Kitchenware buyers exhibit specific buying windows—often browsing during lunch breaks but purchasing in the evening. We analyzed the brand's hourly conversion data and implemented strict dayparting (ad scheduling). We lowered bids during dead hours and increased multipliers between 6 PM and 11 PM.
Once the wasted spend was eliminated, we had surplus budget. We identified that the brand's Conversion Rate (CVR) was dramatically higher on Top-of-Search (TOS) placements compared to Product Pages. We aggressively shifted budget allocations, using placement modifiers to dominate page 1 for hyper-relevant keywords.
The impact of transitioning from a chaotic auto-campaign structure to a highly intent-driven architecture was staggering. By day 75, the bleeding had completely stopped.
The brand's ACoS plummeted by 67%, settling at a highly profitable 16%. Because we reallocated the budget exclusively to high-converting placements, the Return on Ad Spend (ROAS) climbed to a phenomenal 5.2×. Most importantly, by targeting the right buyers instead of all buyers, overall ad-attributed sales increased by 88%.
Stop paying Amazon for irrelevant clicks. Let VVikram Singh and the OTOECOM team audit your Ads account for free and build a profitable scaling strategy.
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